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Instagram will tell brands impression counts for organic posts

…on people’s screens. Instagram’s insights tool for businesses tracks impression counts and follower activity. It’s worth pointing out that Instagram is reporting impressions, not views. That distinction means that brands will be able to see how many times their organic photos and videos were…

Instagram opens shoppable organic posts to more businesses in the US - Marketing Land

Instagram a share of their sales. People could tap a shoppable post on Instagram to see information about included products, like their prices, and then tap a “shop now” button to open the brand’s site through Instagram’s in-app browser to buy them without leaving the app. Instagram’s organic

Instagram expands shoppable organic posts to 8 more countries - Marketing Land

Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts. Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK,…

5 Trends That Signal The Extinction Of Organic Search Results - Marketing Land

…answer? In theory, Google could suppress organic results for quite a few searches, delivering just a Knowledge Graph answer and a few ads alongside it. As the Knowledge Graph improves, we could see a day where only a handful of searches require organic links to other sites. While I’m sure Google…

User intent: Why organic content trumps social media - Marketing Land

Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content with friendly tone Publishing high-quality content, frequently Publishing mediocre content, infrequently Despite the differences, both organizations:

Facebook tests removing organic Page posts from News Feed - Marketing Land

…start to fall back to earth this year as it maximizes the ratio of ads to organic posts in people’s News Feeds. Facebook has a few ways it can tackle the issue, such as syndicating its ads to other places, like Instagram, Messenger and third-party sites and apps through its ad network. But it can…