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Instagram expands shoppable organic posts to 8 more countries - Marketing Land

…through the shop button on a business’s profile to take the next steps to learn more,” says Instagram. According to the company, about half of its daily active users in the US follow a shopping business account, and more than 200 million users visit one or more Instagram business…

Instagram tests shopping outside of ads with 20 retailers in the US - Marketing Land

…interest. Instagram’s organic shopping posts use the same back-end product catalogs that Facebook uses for its own shopping service and that Facebook and Instagram use for their shopping ads. Instagram and Facebook could also use the data from Instagram’s organic shopping posts to retarget…