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Behavioral triggered emails: Not just for e-commerce anymore - Marketing Land

…retargeting, and a cart abandon email is sent to drive the purchase. But not everyone has a classic cart. The same principles work for banking, insurance, pharma, media, travel and so on. The trick is to identify the key actions a person takes or pages they visit and trigger messages to drive the…

Study: 50 Percent Of Insurance Seekers Start On Mobile Devices

…looked at mobile activities and purchase behavior in a range of vertical markets. The insurance markets covered in this data release were health, auto and homeowners insurance (US only). On average insurance purchase decisions were made after at least a month of consumer research involving multiple…

3 resolutions marketers must keep to thrive in 2018

…quick-service restaurant and a beverage brand, a sports site and a men’s lifestyle brand, or any combination of automotive, financial services and insurance brands that all share common audience demographics and interests. All of these businesses have data in various places, accessible in various…

New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

…different industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology and Travel & Hospitality. [Read the full article on…

To Speak Millennial, Use Email

…device-agnostic. It may also be about the type of interaction email provides. It’s an arm’s-length tool for interfacing with their insurance agent, their accountant or the bank that owns their student loans, as well as with the newsletters or loyalty programs they’ve signed on…

Marketing Day: News Corp To Buy Unruly, Q2 Global Video Index & Mobile App Report

…The Runway, techcrunch.com Apple CEO Tim Cook talks Steve Jobs, pitches new iPhone on Colbert, digiday.com Google Backs Startup Oscar Health Insurance, www.wsj.com Microsoft to retire Zune services on November 15, convert subscribers to Groove Music Pass, www.windowscentral.com Content Marketing…

The influence of affluence: How to leverage the 'Affluencers'

…they influence. For example, Automotive Affluencers spend 5.3x that of non-affluents, Alcoholic Beverages Affluencers spend 6.6x, and Personal Insurance Affluencers spend at a rate of 9.7x. It is self-evident that these folks drive their categories — and are critical to understand and to…

Google Launches Compare For Mortgages In The US

The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto insurance and credit cards. First announced at the AdWords Performance Summit in May, Google Compare for mortgages is now available in California, with additional…

Thai Life Insurance Ad Celebrates Beauty of Life

…others to give as he gave. And this from a life insurance company which asks, “And in your life, what is it that you desire most?” It really makes one think about what truly matters during out time on this earth. Yes, life insurance is about money but this work makes you think about…

Google Making Moves Into US Auto Insurance

…transact on behalf of several insurers, including MetLife, Mercury, Dairyland and a few others. In her research, Carney also learned that the corporate treasurer for Google Compare is also authorized sell insurance on behalf of CoverHound, a San Francisco-based insurance comparison site. Carney…