1 - 12 of 204

Insurance

1 - 12 of 204
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 17 | Next

3 resolutions marketers must keep to thrive in 2018 - Marketing Land

…quick-service restaurant and a beverage brand, a sports site and a men’s lifestyle brand, or any combination of automotive, financial services and insurance brands that all share common audience demographics and interests. All of these businesses have data in various places, accessible in various…

5 reasons to keep doing mobile SEO even though ads are everywhere - Marketing Land

“Look,” says your boss, directing your attention to the Google search results on her iPhone. She just searched on “life insurance quotes,” and the organic listings are nowhere to be seen. She actually has to scroll down past the third ad before she gets to the first organic listing. “Why would we…

Google’s new HR product is a game changer: Which industry is next? - Marketing Land

…both 2011 and 2014, shopping (#2), travel (#3), and jobs (#4) were among the highest-spending industries on AdWords, topped only by finance and insurance in the number one position. They’re all transactional. Shopping and flights lead to a purchase. Hotels lead to a reservation. A job search leads…

The influence of affluence: How to leverage the 'Affluencers' - Marketing Land

…they influence. For example, Automotive Affluencers spend 5.3x that of non-affluents, Alcoholic Beverages Affluencers spend 6.6x, and Personal Insurance Affluencers spend at a rate of 9.7x. It is self-evident that these folks drive their categories — and are critical to understand and to…

VoiceLabs launches audio ads for Alexa skills - Marketing Land

…issue for Alexa developers and carried the risk of platform abandonment. There are three inaugural advertisers in VoiceLabs program: Progressive Insurance, Wendy’s and ESPN. However, Marchick told me they were seeing “a lot of advertiser demand from CPG companies, to prompt people to ad…

What distinguishes conversion optimization from good design? - Marketing Land

…that seem to be outside the realm of conversion optimization. One of these is the website redesign. Conversion optimizers can offer some redesign insurance, doing tests on their current site to hedge their redesign bets. Too often, redesigns reduce the conversion rates, as FinishLine and Marks and…

The path to one-to-one content marketing - Marketing Land

…the funnel. While often considered the purview of B2B marketing, the same principles apply to B2C marketing. If we think about luxury goods or insurance, there has to be more than just driving a single transaction. We have to create content to build the brand, inform the purchase, and, when ready,…

Behavioral triggered emails: Not just for e-commerce anymore - Marketing Land

…retargeting, and a cart abandon email is sent to drive the purchase. But not everyone has a classic cart. The same principles work for banking, insurance, pharma, media, travel and so on. The trick is to identify the key actions a person takes or pages they visit and trigger messages to drive the…

Study: 50 Percent Of Insurance Seekers Start On Mobile Devices - Marketing Land

…looked at mobile activities and purchase behavior in a range of vertical markets. The insurance markets covered in this data release were health, auto and homeowners insurance (US only). On average insurance purchase decisions were made after at least a month of consumer research involving multiple…