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10 Tips For Integrating Content Marketing Into Your Business - Marketing Land

marketers. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they are investing accordingly. In fact, according to a recent report by the Content Marketing Institute, 60% of B2C marketers expect their content marketing

Integrated Marketing Analytics: Creating a single source of data truth - Marketing Land

…data truth for marketing. Tips for data-driven optimization across channels and campaigns. Why connected data drives better performance and business impact. Register today for “Integrated Marketing Analytics: Creating a single source of data truth,” produced by Digital Marketing Depot and sponsored…

WooCommerce adds AdRoll integration - Marketing Land

…the integration, AdRoll Product Manager Kelly Eng wrote: “With this latest integration, you’ll be able to target every site visitor with dynamic product ads on the web, in a Facebook News Feed, and even in the inbox. […] “With our new email retargeting product, SendRoll, marketers who connect…

Is Your 2015 Integrated Digital Marketing Plan Complete? - Marketing Land

…progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise Services Corporation, will share the key…

Adobe AdLens Integrated With Adobe SiteCatalyst - Marketing Land

…optimization gains and get a complete view of how their digital ads are performing. This native integration allows SiteCatalyst customers to quickly deploy AdLens with minimal effort and no manual integration or cumbersome data feeds. For more details, you can see this news release or the Adobe blog…

Adobe launches rebranded Sign, now integrated with its Marketing Cloud - MarTech Today

…wants to make electronic signatures easier to implement for marketing and e-commerce. Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with its Marketing Cloud’s Experience Manager Forms. Previously, the eSign service…

Fear, Reverence And Drama: The Enemies Of Integrated Search - Marketing Land

…obstacles or hang-ups to integration. And, then, further pondering, what is the one market reality check, in each instance, that should compel us forward — and help us stop being stuck? 1. Fear Of The Clean-up You hear this one a lot in the instance of a marketing manager who has entered a…