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Salesforce moves beyond first-party data with Krux integration - Marketing Land

…data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing Cloud that result from the integration of that acquisition. Every month, Krux collects over 200 billion data points, interacts with over three billion browser and…

Braze launches an app ecosystem with more than 45 integrations - Marketing Land

marketing and customer relationship platform and now, as it addresses other environments such as desktop websites and connected TV, it describes itself as an customer engagement platform. The New York City-based company has now taken another expansive step, launching an ecosystem of 45+ integration

Tim Cook: "Stay Tuned" For Possible Apple-Facebook Integration - Marketing Land

…It’ll include many of the features that iOS has, including the integrated Twitter sharing tools. So far, other than Cook’s cryptic suggestion to “stay tuned,” there’s no word about similar integration with Facebook. Here’s the full video of Cook’s comments…

Tailwind Launches Its Pinterest Business Insights API Integration - Marketing Land

…Exact Target Marketing Cloud, Hootsuite, Spredfast, Percolate, Piqora, Curalate — Tailwind is the only company that focuses entirely on Pinterest. Here are the details of what Tailwind said it now offers: Tailwind v3 expands on existing Pinterest management and marketing capabilities with…

Publishers Seeing Early Success With Facebook Open Graph Integration - Marketing Land

…reading article more social. Some early adoption and usage results from the initial media partners are in. Facebook reports that the results are encouraging for both existing websites and Facebook apps. Here are some quick stats from each of the media partners: Websites With Deep News Integration

YouTube Launches New Look With Deeper Google+ & Facebook Integration - Marketing Land

…last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site. Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of…

Google Hangouts Builds Feature Set With Google Docs Integration - Marketing Land

The star feature of Google+, Google Hangouts, is now integrating fully with Google’s online suite of document, presentation and spreadsheet editing software, Google Docs. This is a very interesting combination as it could have substantial collaboration benefits in both the education field and…