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Integrate sets sights on event leads with $34M purchase of Akkroo - Marketing Land

…compliance software, used both Integrate and Akkroo’s platforms prior to the acquisition.“Combining Integrate and Akkroo gives us yet another process that we can look to streamline globally,” said Avalara’s senior manager of demand generation marketing Pamela Guyton-Micheles.…

Centro DSP Adds Video Inventory And Mobile Audience Data Integrations - MarTech Today

…and Maker Studios. Centro partners with Pixelate to provide ad fraud monitoring. “Powerful cross-channel capabilities are now a ‘must-have’ for marketers, whose customers are on multiple devices throughout the day. In our system, more than 50% of impressions bought are on mobile web and apps, which…

Five marketing automation myths busted! - Marketing Land

Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including: attracting, engaging and converting buyers across all marketing channels. integrating with…

Compare 14 marketing automation platforms - Marketing Land

Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI…

Get To Know: The Courier Journal's Digital Marketing Guru - Marketing Land

…digital marketing efforts for the paper’s clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that wasn’t enough, Belden also heads up integrated marketing