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Survey: Mobile Integration Makes Other Digital Marketing More Effective - Marketing Land

…digital marketing: Marketers who have integrated mobile are shifting more of their marketing spend from traditional advertising to digital channels . . . Additionally, the total spend dramatically increases as marketers integrate their mobile marketing. Similarly, as marketers integrate mobile into…

Salesforce Fully Integrates Social Studio Into Marketing Cloud - Marketing Land

Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing, sales and customer service offerings. By folding Social Studio into the Marketing Cloud product, Salesforce said it has created the silo-busting tool that…

Shopify Integrates AdRoll To Activate Retargeting Campaigns - Marketing Land

AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will be able to upload and activate retargeting display ads from within their store accounts without having to add code to their sites. “We know that…

10 Data Feeds To Integrate With Your ESP - Marketing Land

…analytics integration (Omniture, Core Metrics, Google Analytics, Web Trends), Rating and Review platform (such as Bazaarvoice, PowerReviews), or an email address validation tool (such as Fresh Address, QAS). How many of these data feeds do you have integrated or are in the process of integrating?

Bing & Facebook See Deeper Search Integration With "Linked Pages" - Marketing Land

…have pages linked to them. See also our related article, Bing Posts To Facebook Timeline If You Use New “Linked Pages”. Much to the chagrin of marketers, Linked pages currently do not work with Facebook brand pages. This would however be a lucrative proposition for online reputation management &…