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Hootsuite Bringing Voice Integration To Social Customer Service - Marketing Land

…it bought Brightkit and rolled up its social campaign creation features into its enterprise offerings. Hootsuite is testing the Zeetl phone integration internally and with a few customers now and will launch a wider test in the next several weeks, the New York Times reported. The process sounds…

Yahoo Expands Facebook Integration To 26 More Sites - Marketing Land

Based on the success of its initial integration with Facebook’s Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo’s announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as…

Reserve with Google: Deeper booking integration through search and Maps - Marketing Land

…of a larger set of developments in local that also include payments. Though online booking has been around for a long time (e.g., OpenTable), the market has been highly fragmented by vertical and appeared, until fairly recently, to be stalled. Google, Facebook and Yelp are now accelerating adoption…

Salesforce announces data integrations with Google Analytics 360 - Marketing Land

To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced an arrangement to integrate CRM data with digital analytics and ad campaign data. The integration with Google’s premium analytics platform, Google…

Facebook Mobile Pages Integrate OpenTable And TV Listings - Marketing Land

…introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition, TV listings information will appear on TV and movie…