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Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers - Marketing Land

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms in the US. The two companies first announced the partnership at the Digital NewFronts in April. The comScore solution…

Swrve’s new integration gives Oracle visibility into apps - Marketing Land

The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage with the full integration of Swrve’s app-oriented mobile marketing application. Oracle’s Marketing Cloud out-of-the-box is “blind to what users do in the app,” Swrve…

Google Glass Integrates With Blogger Via Independent App - Marketing Land

Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass. Christopher Bartholomew, an independent developer, announced his new “Blogger Glassware” app Tuesday night on Google+. He’s making it available at myglassapps.com. At the moment,…

XpressBuy Announces Integration With Four New E-Commerce Platforms - Marketing Land

…platforms. The integration with these four new platforms means their customers will be able to add e-commerce functionality across multiple marketing channels, including social and mobile. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff…

Google Fully Integrates AdMob App Inventory Into AdWords - Marketing Land

…existing mobile targeting options, which include mobile carrier and OS. AdWords marketers will equally be able to target by app category and individual apps it appears. The company is hosting a webinar to discuss the integration and its features today at 1pm Eastern. You need to register in advance.…

How to integrate display with search and video - Marketing Land

…Here’s how we go about it at our company. Multichannel retargeting Working with a client in the education sector, we have developed a way of integrating search, display and video, primarily in terms of retargeting. First off, it’s likely you’ll need to do a thorough review of the audiences in your…