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Search & social integration: Takeaways from SMX West - Marketing Land

As someone playing a specialized role in an integrated agency, I am always looking for ways digital teams can complement each other and truly integrate to bring more success for clients and brands. Last week at SMX West, the integration of social and search was first and foremost in my mind. Below…

Yahoo Integrates Access To Flurry's In-App Video Inventory - Marketing Land

Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its reach across mobile apps and ad targeting capabilities. The integration allows advertisers to buy mobile video inventory on Flurry’s app network as…

Google Integrates Dynamic Remarketing Campaigns With Google Analytics - Marketing Land

…huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns. Launched in June of last year, Dynamic Remarketing campaigns in AdWords are powered by product feeds…