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Snapchat integrates with Comscore to measure Discover channel traffic - Marketing Land

…the companies announced Monday. The integration means advertisers will have independent measurement data on Discover channels and be able to consider Discover traffic in publishers’ overall audience size in Comscore’s Media Matrix platform.Why marketers should careThis is the first time…

Five Steps To Integrate Visual Content Into Your Social Media Strategy - Marketing Land

…North American users hit nearly 29 million in July, up from 1.27 million a year earlier, representing an increase of 2,183%, according to Experian Marketing Services. Photo and video posts on Pinterest now refer more traffic than Twitter, Stumbleupon, LinkedIn and Google+, according to data provided…

How to integrate online and offline for the best overall result - Marketing Land

Digital marketers like me are big supporters of online advertising, as you might expect, but offline — TV, print, and out of home — still has a major role to play in today’s campaigns. After all, even though digital is growing massively, global online spend isn’t projected to…