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UNICEF Launches #IMAGINE Campaign With Interactive App - Marketing Land

UNICEF presented their new #IMAGINE initiative to the UN General Assembly this past Monday on the 25th anniversary of the Convention on the Rights of Children. The campaign aims to call attention to the plight of children around the world who lack basic human rights. The centerpiece of the campaign…

Is Interactive Content In Your Future? - Marketing Land

…their information for any old download. Instead of taking the registration-page approach with interactive content, consider using a “freemium” model. Allow users to take a quiz, use a calculator or interact with a whitepaper or infographic without asking for anything in return — yet. By doing…

Interactive ads: flash banners, widgets, video, mobile and captcha

interactive options to choose from these days that whatever your industry, you have lots of choices for integrating interaction into your ads. Your Feedback Have you found other, simple, web-based tools to build your interactive ads? What ad networks are your favorites for running your interactive

How To Create Interactive Charts In Excel - Marketing Land

…this post is going to talk interactive charts. When you’re creating a dashboard, real estate is minimal, so you find ways to consolidate your data and allow the dashboard user to manipulate a single chart different ways. Excel offers a panoply of interactive controls that make this possible.…

3 Key Mobile Takeaways From SXSW Interactive - Marketing Land

…(CES) and TED, SXSW Interactive has become a fountain of innovation. As such, a number of trends come out of it that many in the marketing, tech and digital world pay close attention to — and mobile is no exception. For those of you who haven’t heard of SXSW Interactive, it’s one…

Zeta Interactive acquires Acxiom’s marketing division, Impact - MarTech Today

Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom…

Reading Keywords' Future In Interactive Marketing - Marketing Land

…In the not-so-distant future, we’ll have a much better way to truly understand how people are interacting with information and our ads. In the paid search world, keywords are a barrier to truly interacting with an audience-level media purchase. For now, ad tags and reports will need to be updated,…

Twitter Now Has More Than 2,000 Interactive Tweet Partners - Marketing Land

…includes song previews and more in its interactive tweets. Twitter’s post today talks about “2,000 ways to bring more interactive and engaging Tweets to your stream,” which kinda sounds like there are that many different types of interactive tweets. I think what’s more likely…

Interactive Content: The Successor Of The Landing Page - Marketing Land

…On all four of these dimensions, the interactive group outperformed the passive one: 93% of the interactive group reported their content was somewhat effective or very effective in educating buyers, versus 70% for the passive group. 88% of the interactive group reported their content was somewhat…