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10 Stupidly Simple "Hacks" To Win At Content Marketing - Marketing Land

…we, as marketers, can carve out smart solutions to reach our end goals. In fact, Dan Martell of Clarity says it best when he stated on Twitter: “Growth hacking is a mindset more than a toolset.” Growth hacking is a mindset more than a toolset http://t.co/zvxpb2Z0t8 #marketing #measure…

"Internet Marketing" Isn't A Scam; Fix It, Please, The Verge - Marketing Land

…one thing: Raygoza is an Internet Marketer — a 21st century snake oil salesman. Here’s the issue. I’m an internet marketer, but I’m not a 21st century snake oil salesman. Neither are the thousands or millions of other people who perform internet marketing activites such as: search…

Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne? - Marketing Land

…capture the most Internet marketing dollars. Lucky for us, we’ve all got a front seat to a battle royale to determine which Internet juggernaut will emerge on top! The following are the major players — and their odds of winning — in the battle for the Internet marketing throne. Google…

Calling all marketers: Our top mobile marketing columns of the year - Marketing Land

…mobile devices. From voice search to the Internet of Things, this year brought with it the continued rise of mobile technologies, and our columnists were on hand to share their insights into the developments that had the greatest impact on mobile marketing. Of course, innovation isn’t easy,…

Digital advertising in 2018: 5 trends to watch - Marketing Land

…take from today – US internet is increasingly becoming very different from European internet. Privacy, data protection and now net neutrality. — Dave Lee (@DaveLeeBBC) December 14, 2017 GDPR, which takes effect in May 2018, will have a dramatic effect on how marketers collect and use user data…

Television is dead. Long live video - Marketing Land

…younger generations of internet users enter the marketplace. Moreover, this trust often translates into action. Think With Google research reveals that 56 percent of “Gen C” users took action after viewing ads on YouTube. While marketers worry that mobile internet content consumption…

IMGlance.com: Think Of It Like A Techmeme For Internet Marketing News - Marketing Land

…curation via our Marketing Day and SearchCap newsletters.) Inbound.org has been going for a little more than two years now. Threadwatch re-launched in early 2013 after being closed for about five years. Others have come and gone, as well. The latest website to try internet marketing news curation…

The Three Most Underrated Internet Marketing Strategies Of 2012 - Marketing Land

…2010 and 71% in 2011. Obviously, building our email list isn’t the only thing we’ve done in that time, but it has been at the center of our internet marketing strategy. Organizations should focus on email before anything else. Once you have a decent email list built up, leverage that base to build a…

What CMOs Need To Know About Internet Marketing: The Essential Guide - Marketing Land

…resources to master Internet marketing. I’ll do this by delving into the 4 primary Internet marketing domains that most CMOs are responsible for, and then work through how your expectations and misconceptions have diverged from reality, and how to bridge the gap. A CMO’s 4 Primary Internet Marketing

Report: Parents like the Internet of Things - Marketing Land

…study, “The Internet of Things Empowers Parents,” says that 70 percent of parents in the U.S. now own an IoT device, 37 percent who own one want to buy another, and more than a third believe these gadgets make them better parents. And the report points to a potential major marketing opportunity for…