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Report Pegs Click-To-Call Commerce At More Than $1 Trillion Annually - Marketing Land

…essentially calls terminated before a connection with a business or call center representative. Abandons can be caused by long hold times, voicemail, IVR frustrations and other issues. The data below reflect that about 20 percent of calls — from an analysis of millions of calls — are…

How digital media won the White House for an 'analog' audience - Marketing Land

…a wealth of data on. Cambridge researchers collected survey data — specifically in battleground states that included hard IDs, live dials and IVRs (Interactive Voice Responses). The signals identified about particular individuals in the raw data were matched against their existing database to…