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Joanna Lord

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20 Traits Of Successful CMOs - Marketing Land

Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only carried the title for just over half a year, I have spent those 8 months researching what it means to be a “successful CMO.” It’s been…

Don't Give Up On Past Customers, Re-Engage Them With These Tips - Marketing Land

Let’s face the facts: customer lifecycle marketing is hard. Traditionally, the acquisition stage of the customer funnel kept marketers busy, but it appears the tides are turning — the majority of marketers interviewed in a recent 2014 State of Marketing survey said retention and…

VIDEO + SLIDESHOW: The Future Of A Brand - Marketing Land

…Engine Land Summit at SMX Advanced 2014. Speaker: Joanna Lord, CMO at Follow along with the presentation slides below: The Future of a Brand by Joanna Lord from Search Marketing Expo – SMX Related Resources Read articles by Joanna Lord Read more about Brand Marketing Strategy Opinions…

CMOs, Keep Your Company On Track And Avoid "Communication Debt" - Marketing Land

It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally weren’t quite right and somehow made it up on the website, into our marketing material and ultimately into the minds of our consumers. This is…

5 Ways To Be More Transparent In Your Marketing - Marketing Land

We all understand the importance of transparency — this past year alone, we’ve seen the titans of tech have transparency wars, and Google itself has committed to transparency as a core value. At this point, companies know they need to be honest to build trust with consumers and,…

How To Conquer The Age-Old Marketing Buy-In Challenge - Marketing Land

We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research, we’ve built the spec, and we’ve got the rest of the marketing team stoked to give…

How To Leverage Community To Build A Great Brand - Marketing Land

Building a great brand is top of mind for today’s best marketers. They know that to succeed in today’s competitive climate their brands need to stand for something that millions of consumers are willing to stand behind. But how exactly do you do that? A lot goes into creating a brand that is truly…

10 Most Popular Marketing Strategies Columns For 2014 - Marketing Land

…Marketers Awake At Night by Frederick Vallaeys. Published on 10/3/14. 1.1K social shares across all platforms. 20 Traits Of Successful CMOs by Joanna Lord. Published on 2/11/14. 997 social shares across all platforms. Study: Marketers’ Roles Are Changing. What They Need To Succeed by Jim Yu.…

How To Get The Most Out Of Your Customer Analytics - Marketing Land

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to us — our customers. Too often, we mistake our site visitors for our customers. While site behavior is important, it’s not all our customers have to…

Marketing Day: March 11, 2013 - Marketing Land

…Retailer Email Intelligence: Measurement in 4 Areas Drives Effectiveness, blog.returnpath.com Internet Marketing Industry The Beal Deal with Joanna Lord (@JoannaLord), www.marketingpilgrim.com DG Rebrands: Forms Online, TV Business Groups, MediaPost Mobile/Local Marketing Social app monetization…