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Snapchat launches new Facebook-inspired ad technology platform - Marketing Land

…feature called “goal-based bidding” as well. Many of the partners who have been part of this ad technology overhaul, including Kenshoo, Kinetic, AdParlor, HyFn and Videology, have already worked with Facebook. There are six new API partners as part of this announcement, bringing…

Kenshoo Brings Search Intent To Social Retargeting On Facebook - Marketing Land

Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on search ads to audiences in Facebook. Kenshoo developed the solution with Facebook to allow advertisers to target users who clicked their ads on search engines…

Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo] - Marketing Land

…holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with…

Report: Facebook Mobile Ad Revenues Now 20 Percent Of Total - Marketing Land

…social marketing platform Kenshoo says that just over 20 percent (20.3 percent) of the company’s ad revenue is now coming from mobile. More than one in five ad dollars spent on Facebook are “delivered on mobile devices” according to Kenshoo. The Kenshoo data are drawn “from…

App Ad Spend On Facebook Up Nearly 300 Percent In Q2 - Marketing Land

…from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising. Spend is being catapulted by rising budgets and more competition. Kenshoo says it is now tracking twice as many mobile app titles compared to a year ago.…

Q3 Reports: Facebook continues to see significant ad spend growth - Marketing Land

Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found. According to Kenshoo data released this week, advertisers on the campaign management platform increased spending on Facebook (including Instagram and Facebook Audience Network) by 45 percent…