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Google Display Network Keyword Bidding

…specific keyword. The reporting delay complicates determining if cost and/or conversions were attributed to a specific keyword or to the AdGroup as a whole. Keyword Bids May Not Work Like You Think They Do As an experiment, I set up new campaigns with AdGroups that only contained one keyword each.…

How To Analyze Your Content Needs - Marketing Land

…content? Keyword research reveals the words and phrases searchers use to find you. Combined with the free keyword research tools offered by the major search engines, these words and phrases can be greatly expanded upon. A recent project with a client, for example, involved conducting keyword

3 Insightful Ways To Visualize Your Keyword Data - Marketing Land

keywords (high impression share, high CPA), allowing more budget to be spent on opportunity keywords. However, if those campaigns are not capped, you’d first increase the bids on those opportunity keywords while lowering the bids on those inefficient keywords. Of course, for those keywords with a…

Twitter Launches Broad Match Keyword Targeting - Marketing Land

Today, Twitter introduced broad match keyword targeting to give advertisers more scale by capturing synonyms, spelling variations and word order as well as words typed in Twitter speak. In the example below, you can see some of the variations that would trigger the broad match version of “love…

Drive PLA profits with keyword segmentation - Marketing Land

Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. So retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who…

Twitter Expands Keyword Targeting Choices For Promoted Tweets - Marketing Land

…import keywords from other online ad platforms. The company is launching three keyword matching options, along with the ability to use negative keywords, too. Search marketers will be familiar with the keyword matching options: exact match phrase match keyword match Using negative keywords acts…

Twitter Expands Keyword Ad Targeting To User Timelines - Marketing Land

Keyword targeting isn’t new for Twitter advertisers — they’ve been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and…

Pinterest introduces Search ads with Keyword and Shopping campaigns - Marketing Land

…brands.” Keyword campaigns Search marketers will be familiar with the vernacular of Pinterest’s new Keyword campaigns. Keywords can be grouped within campaigns in tightly themed ad groups, which Pinterest recently rolled out. Advertisers are able to optimize bids at the keyword level.…

What Can Keyword Planner Tell Us About Mobile Search Behavior? - Marketing Land

…answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But mobile keywords are back! Well, sort of, as it’s not exactly what we had…