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When it comes to campaign design and measurement, many sizes fit all - Marketing Land

…determine appropriate campaign KPIs. This last point is seemingly the easiest element of a campaign to settle upon. However, focusing on the wrong KPI or not understanding how various KPIs interact with each other may negatively impact campaign success. In today’s advertising marketplace, where the…

Want real email results? Stop focusing on the open rate - Marketing Land

…design a third email that highlights the categories they clicked in the first two messages. Sounds simple, right? It is. Now, go do it. Remember the KPI KPIs are important because you must be able to report on them to your bosses. How you report is as important as what you report. Here’s what…

The Most Important KPI For A Performance Marketer - Marketing Land

Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effectiveness and evolve their PPC optimization strategy around that. At the end of the day, what matters most is achieving the best ROI given your business…

How to get the most value from your marketing metrics - Marketing Land

…different. When your data is de-siloed, though, you’re able to look at the entire picture of marketing’s role in the business. The key is to find the KPI that correlates with success, however you define that, given the specifics of your situation. Here’s a great example of how that works in the real…

The loyalty funnel: 3 KPIs for measuring customer retention - Marketing Land

…and then continue to make repeat transactions, they move further down the funnel and earn a more valuable customer status. There is a corresponding KPI (key performance indicator) to measure each of the major transition points in the loyalty funnel. Optimizing for these KPIs will allow you to both…

5 Simple Steps For Defining Uber-KPIs For Multiple Objectives - Marketing Land

…Five Steps For Defining A Compound KPI Define the strategic objectives of the marketing campaign/channel Define a KPI or combination of metrics for each of the objectives Calculate the baseline volume (e.g., average daily value) of each objective-specific KPI during a historical reference period…

Is establishing a brand-safety KPI a good idea? - Marketing Land

…me to consider how this need could be met. Benefits of a brand-safety KPI As with any universally adopted metric, the brand-safety KPI would provide a simplified way of measuring the overall safety of a media placement. The KPI would level the playing field for suppliers large and small, allowing…

If You're Not A BRAT, You Might Be The Wurst - Marketing Land

…Just because a KPI has been useful in the past doesn’t guarantee it will be useful in the future. Everything is subject to regular review. A – Actionability: Every KPI should have an action plan. If you don’t know what you’re gonna do when the KPI moves in this direction…

Data is a tough topic for businesses, especially for retailers - Marketing Land

…Core KPI The idea of a core key performance indicator (KPI) is a very effective method of making sure data and insights are foundational to every marketing team. It usually needs to be a top-down approach, coming from leadership to managers and others. Without it, no team would ever focus on a KPI