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5 Simple Steps For Defining Uber-KPIs For Multiple Objectives - Marketing Land

…additional metrics to measure. The Problem With Having Multiple KPIs However, this additional complexity causes problems with reporting. For example, let’s say you have two KPIs for your campaign: registrations and conversions. If both KPIs increase, you are doing a fantastic job; if both go down,…

Activate your audience with a 'measurement framework' - Marketing Land

…build consensus around these specific KPIs. Different stakeholders may have varying points of view on which metrics really are KPIs and which are vanity metrics. Ideally, by facilitating that conversation, and coming to a broad agreement across the team, the KPIs you do select become the “coin of…

Are Your Observed KPIs Based On Causation Or Correlation? - Marketing Land

…understand your KPIs in order to better inform your decisions. Testing takes time and costs money (whether it’s media or opportunity cost), but it’s the cheapest way to ensure your business decisions are more likely than not to be correct. Without testing, reports and observed KPIs are just…

The loyalty funnel: 3 KPIs for measuring customer retention - Marketing Land

…the major transition points in the loyalty funnel. Optimizing for these KPIs will allow you to both size opportunities and action on targeted retention campaigns to improve customer loyalty. Here are three customer-centric KPIs to measure moving down the customer loyalty funnel: 1. Member Activation…

How to tie employee advocacy back to your goals and KPIs - Marketing Land

…critical to track every send, view, share, like and reaction, but it’s even more important to tie those data points back to your goals and KPIs. In this white paper, Dynamic Signal explores the many ways to measure the value of Employee Advocacy. Visit Digital Marketing Depot to download your…

The 5 KPIs that define a successful social CMO - Marketing Land

…on the back from the big boss, there are several ways to measure the success of a social CMO or marketer. The following key performance indicators (KPIs) can help determine if your efforts are moving the needle and making a real difference in your business and on the bottom line, or if you need to…

Tired of broken promises from politicians? Demand KPIs! - Marketing Land

…Moreover, the KPIs are not decided upon by the marketing team but are instead determined by the business leaders. Wouldn’t our political system be better if the people voted not only for candidates, but also for KPIs? At the end of a four-year term, we could literally look at KPIs to determine…

Using Proxy Metrics As KPIs? Learn The Myths & Limitations - Marketing Land

…with digitization allowing for attribution of revenue to very granular marketing efforts. The result is that now we live in a world filled with KPIs (key performance indicators) and proxy metrics — everything from high-funnel metrics such as impressions, to low-funnel metrics such as tracked…

When it comes to campaign design and measurement, many sizes fit all - Marketing Land

KPIs. Adjust where necessary and work to understand how a focus on a specific KPI has the potential to either enhance or detract from another. A poorly-designed program with conflicting KPIs may potentially limit your reach and hand customers over to a savvy competitor. Consider how the KPIs you…

If You're Not A BRAT, You Might Be The Wurst - Marketing Land

…B – Best KPIs: Break down your dashboard to the most important few metrics. No more than five! The point to a KPI is “Key,” otherwise it’s just a “PI”. R – Review these KPIs on a regular basis. I covered how to discover your best KPIs in a previous article.…

Dodge Marketing Plan Doom With A Performance Framework - Marketing Land

…No KPIs, no benchmarks and no goals. I stood at the whiteboard and tried in vain to define a Performance Framework — a framework my company, Right Intel, uses to organize and prioritize KPIs. But since the campaign had already ended, I had limited success. Retrofitting objectives and KPIs to a…