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How to Design a Landing Page that Delivers Customers

…The Landing Page There are obviously many ways a landing page can be organized. Most landing pages are single step, but a two-step design can be very effective as well. A two-step landing page will usually have a call-to-action on the first page and a form on the second page. The length of a landing

A 9-step guide to increase your landing page conversion rate - Marketing Land

…your landing page conversion rate. Remember, when you use the right tool to target and test your landing page, you get the chance to increase the landing page conversion rate by up to 300 percent.The biggest problem is that marketers lack the right tool to test their landing pages. A/B testing…

Three Psychological Features Of A Landing Page That Make People Click - Marketing Land

Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion rate. It’s amazing how something as simple as a color change or a different font can result in an…

Facebook pressures advertisers to cut mobile page load speeds

…as fast as if that pre-fetched landing page were instead a Facebook-native Canvas ad, which Facebook said can load up to 10 times faster than the average mobile site. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

The 1% Rule Of Content Marketing - Marketing Land

…small marginal gains every single time you press Publish. After all, content marketing is as much of a numbers game as it is a human one. The more pages and posts you have on your website, your traffic and leads start to exponentially grow as seen in the Hubspot graph below. You’ll see a hockey…

Periscope Adds Profile Pages For The Web - Marketing Land

…and Billboard, for instance — have a landing page. If someone visits the page during a live event, the video starts playing immediately. The page also displays recent videos, as long as there have been some posted in the last 24 hours. The page also shows an account’s follower and…

Marketing Day: December 12, 2011 - Marketing Land

…the Facebook pages associated with web sites. Here’s what Subscribe does and doesn’t do and how things should change. Subscribe: Facebook’s Version Of Follow Back in September, Facebook introduced the concept of […] Recent Headlines From Search Engine Land, Our Sister Site…

Delivering optimized media-rich content for mobile - Marketing Land

…has shown that even a three-second loading time causes a 53 percent bounce rate. Factor in the shift to Mobile-First Indexing by Google, and that page load speed will be a ranking factor for mobile searches, optimizing your mobile web content is critical to your SEO and user experience. Then, layer…

Cookie-Stuffing Could Land eBay's Top Two Affiliates In Jail - Marketing Land

Business Insider has an interesting and in-depth article about the ongoing legal cases that could land eBay’s two biggest affiliates in jail soon on charges of wire fraud. If you’ve been in the online marketing industry for a while, you may recognize the names Shawn Hogan and Brian…