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Laura Collins

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Are social platforms finally growing a conscience? - Marketing Land

I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world. Allegations of…

Gmail Ads: Email marketing without the emails - Marketing Land

mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the display options on the Google Display Network (GDN) are a great option for anyone, big or small, to reach a new audience and build brand awareness. As you may know, the…