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Laura Collins

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Are social platforms finally growing a conscience? - Marketing Land

I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the whole world.Allegations of foreign…

Gmail Ads: Email marketing without the emails - Marketing Land

mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the display options on the Google Display Network (GDN) are a great option for anyone, big or small, to reach a new audience and build brand awareness. As you may know, the…

Video advertising's bright future and what you should be doing now - Marketing Land

Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly.With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I…

Building social buzz: Our top 10 social media marketing columns of 2017 - Marketing Land

…critical for content marketing by Mark Traphagen, published on 10/3/2017. Improving the social shopping experience: Facebook Shoppable Feed ads by Laura Collins, published on 2/15/2017. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors…