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Len Shneyder

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Unlocking the full potential of transactional emails - Marketing Land

To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything from discovery to awareness and sales to fulfillment, all the while fusing the many pathways of the omnichannel labyrinth. With that…

How to make your emails shine bright during 'Gray November' - Marketing Land

The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s…

Hey, email marketers - Take a load off and embrace automation - Marketing Land

As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them. More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way…

5 Predictions For Email Marketing In 2020 - Marketing Land

…dangerous, unsolicited and unwanted email. Out on a limb… with Deliverability Ltd. founder Andrew Bonar, SparkPost VP of Industry Relations Len Shneyder and Word to the Wise Owner Laura Atkins, all of whom foresee more security and privacy hoops for marketers to jump through. 5. An Open Social…

Making the inbox spring to life at last - Marketing Land

By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That…

Let customers drive email’s cadence - Marketing Land

Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old customers with fresh insights into their respective industries. But the longstanding question for most emailers is this: How much email is too much email? There…

The future of email marketing is already here - MarTech Today

…league-and-a-half beyond what we’re already seeing from personalization and dynamic content. Getting ready for 2021 “That’s great, Len,” you might be thinking. “But how does this do me any good in the here-and-now?” Hey, knowledge is power. And knowing the…

B2B emails: To HTML or not to HTML? - Marketing Land

To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on the subject, and the conversation will typically go something like this: “Hi, my name is Mike the Marketer…

The spirit vs. the letter of the email law & the bits in between - Marketing Land

Over the last year, I’ve given a presentation where I debunk common email deliverability myths and ask the audience to chime in and tell me if the myth is true, plausible or busted. Though I don’t sport a handlebar mustache or an Indiana Jones-style fedora à la the real MythBusters, I explain…

3 brands that do email marketing right - Marketing Land

Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content. Only a few are consistently getting…