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Len Shneyder

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Email trustworthiness: Here's how to avoid looking like spam - Marketing Land

We’ve come a long way since the early days of email and its critical role in all corners of the internet. Today, email is the life line between brands and consumers — transactional email helps close the loop on user-initiated transactions, thus limiting the amount of time both parties need to spend…

Unlocking the full potential of transactional emails - Marketing Land

To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything from discovery to awareness and sales to fulfillment, all the while fusing the many pathways of the omnichannel labyrinth.With that…

How to make your emails shine bright during 'Gray November' - Marketing Land

The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year.The season represents a revenue goal line—make it or break it—for some businesses. That’s due…

5 Predictions For Email Marketing In 2020 - Marketing Land

…dangerous, unsolicited and unwanted email. Out on a limb… with Deliverability Ltd. founder Andrew Bonar, SparkPost VP of Industry Relations Len Shneyder and Word to the Wise Owner Laura Atkins, all of whom foresee more security and privacy hoops for marketers to jump through. 5. An Open Social…

Making the inbox spring to life at last - Marketing Land

By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change. Before I get to that, let’s briefly examine the evolutionary process that’s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That…

Let customers drive email’s cadence - Marketing Land

Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old customers with fresh insights into their respective industries. But the longstanding question for most emailers is this: How much email is too much email? There…

B2B emails: To HTML or not to HTML? - Marketing Land

To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on the subject, and the conversation will typically go something like this: “Hi, my name is Mike the Marketer…

Think global but send hyperlocal email communications - Marketing Land

Brands around the globe face a common challenge: scaling their communication and providing enough engaging content to keep customers coming back. The bigger the brand gets, the more it runs the risk of creating distance – oft-times literal distance – from the customer. Achieving scale is hard and…

The future of email marketing is already here - MarTech Today

…league-and-a-half beyond what we’re already seeing from personalization and dynamic content. Getting ready for 2021 “That’s great, Len,” you might be thinking. “But how does this do me any good in the here-and-now?” Hey, knowledge is power. And knowing the…

Email’s humble beginnings and the birth of tracking pixels - Marketing Land

It should come as no surprise to everyone reading this that email is the oldest, most venerable and original marketing channel. Ray Tomlinson sent the first email in 1972 as a test message to himself. The email traveled from one computer to another sitting right beside it at a lab in Cambridge,…