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LinkedIn updates Sales Navigator - Marketing Land

…Enterprise lets anyone in a subscribing organization offer their LinkedIn network to that organization’s pool, which can help someone who’s looking for an introduction to a possible customer. PointDrive, acquired last year by LinkedIn, is now integrated into the Team and Enterprise Editions at no…

Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B - Marketing Land

…year: The number of B2Cs generating leads via LinkedIn has increased 75% since last year, while the number reporting Facebook as a source of sales declined nearly 20% (from 48% to 39%) LinkedIn For B2B Leads & Sales For B2B marketers, it’s LinkedIn that’s ahead, with 44% saying they…

How to generate B2B leads with LinkedIn's Sponsored InMail - Marketing Land

LinkedIn’s Sponsored InMail. As you can see, this is a direct and very personal way to target your B2B audience at a low cost. Below, we are going to go through: Targeting Segmenting Messaging Call to action Grab a coffee, and let’s begin! 1. Targeting for Sponsored InMail LinkedIn

Marketing Day: Store landing pages, lead nurturing & LinkedIn video - Marketing Land

…looked at competitors’ images. LinkedIn officially rolls out native video uploading worldwide, but not for businesses (yet) Aug 22, 2017 by Tim Peterson Like other social networks, LinkedIn videos will autoplay without sound. Unlike other social networks, LinkedIn will break down videos’ audiences.…

LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14 - Marketing Land

…spam and self-promotion. LinkedIn says the changes were made after studying internal data and soliciting feedback from thousands of users. The general sentiment: Make Group controls simpler and tighten the reins on membership. The biggest change — the one that LinkedIn believes will make a…

LinkedIn launches autoplay mobile video ads - Marketing Land

…be added in the next several months. This is LinkedIn’s second go-round with video ads. In 2012, LinkedIn launched support for video ads, but the videos had to reside on YouTube and did not autoplay. That ended after a couple of years, before LinkedIn had a solid mobile presence, was bought by…

Soon Your LinkedIn Profile Will Look More Like Your Facebook Page - Marketing Land

LinkedIn search (see grab below). For more information about improving your LinkedIn setup, read Jimmy Yu’s column this week on Marketing Land: Optimize LinkedIn Like A Pro To Boost Your Personal Brand. Postscript: This post has been updated with the correct price for an entry-level LinkedIn

3 prospecting features for Google Display campaigns - Marketing Land

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know.Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them…

LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M - Marketing Land

…at 467 million members. LinkedIn says its member page views were up 27 percent in Q3, and that more than 60 percent of all traffic to LinkedIn is now on mobile. “Mobile continues to grow at more than double the rate of overall member activity,” claims Linkedin. The site broke down its…

LinkedIn Follow Button Makes It Easier To Connect To Companies - Marketing Land

LinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies will allow users to connect to an organization with just one click. This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook.…