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Local Advertising

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How Pokémon Go will level up local advertising - Marketing Land

…the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will really start flexing its muscle — from both a gaming and advertising standpoint. As you’ve certainly heard by now, the app uses augmented reality to send players with their mobile phones on a quest in the…

Local Marketing Meets Display Advertising

…display advertising to your current marketing strategy. Integrating Display Advertising Into A Local Marketing Strategy In traditional search marketing (search engine optimization or pay-per-click), when your potential customer types in the keywords for [Manhattan pizza], they get local search…

Yelp introduces custom (local) audiences for national advertisers - Marketing Land

…the advertiser wants. Canniff told me that YLA was developed partly in response to advertiser demand. “A lot of people have been asking us for it,” he explained. Though not as large as Facebook or Google, Yelp has more than 80 million monthly uniques and a mountain of qualified local

Marketing Day: Oracle & Google back in court, Facebook's local news prioritization goes global & advertisers are still spending - Marketing Land

Advertisers didn’t leave YouTube, and they won’t leave Facebook Mar 27, 2018 by Nate Elliott Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over. Facebook’s local

How Hyperlocal Advertising Changes Everything

…targeting data that can be used for hyperlocal advertising. It should be noted, however, that contextual data can also be used for the purpose of extracting insights about audiences from broader mobile campaigns. What’s Next For Hyperlocal Advertising? As technology matures, you can safely…

Are Your Local PPC Ads Really "Local"? - Marketing Land

…business owners who do their own marketing. As I review and overhaul paid advertising campaigns for new clients, I’ve noticed that there are numerous misunderstandings surrounding local paid search advertising in Google and Bing. Targeting with location extensions, entire campaigns, keywords…

What Display Advertising Can Learn From Politicians

…replaced. Advertisers should follow the lead of politicians and take advantage of the next generation demographic targeting capabilities second generation geographic IP targeting presents. Marketers now have the freedom to target beyond previous metrics, the ability to go “more local than local” and…

Digital advertising’s perverse incentives - Marketing Land

…on a tractor in his field. Relieved, he hurries to the local and asks, “How do I get to Augusta?” The farmer, after sizing the man up, responds laconically, “Well, I wouldn’t start from here.” It is imperative for success in digital advertising to start off from the right place — with a clear…

Does Mobile Advertising Work? - Marketing Land

…and getting bigger. As a result, video advertising is also an effective vehicle. The advantage that video advertising has over other formats is that it is more engaging and better geared toward story telling. The key, however, is brevity so advertisers that look to platforms like Vine (6.5 second…