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Location Intelligence

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Can location make native ads better and more relevant? - Marketing Land

Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in…

Foursquare can now measure TV ads' impact on offline store visits - Marketing Land

…of linear TV and digital drives 2X the offline store visits compared to those exposed to only one channel.Why it matters to marketers. Location intelligence has gradually become more mainstream over the past several years. However many marketers are still not taking advantage of these capabilities…

Braze launches an app ecosystem with more than 45 integrations - Marketing Land

…enhancement is the addition of data flows in and out of the Braze platform. Data feeding business intelligence providers like Looker, for instance, flows out of Braze, while attribution, location data, loyalty program and similar customer data flow in. Braze is now a hub of this data, a role that…

Foursquare Turns To Location Data For Revenue, Joining Crowded Field - Marketing Land

…use location data and user location history (often provided by one of these companies) in a similar way. Here are promotional statements about Pinpoint that Foursquare makes on its site: Location is more than a latitude and longitude. We have six years of first-party location intelligence, creating…

Waze and Carto team up for location-based urban intelligence - Marketing Land

…However, the data has many other applications, including retail site selection, logistics and urban planning, among others.Madrid-based location intelligence company Carto has teamed up with Google-owned Waze, through the latter’s Connected Citizens Program, to offer traffic management insights…

3 ways social intelligence shapes hospitality marketing - Marketing Land

…and evaluate their trips. Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a honeymoon, share photos from their excursions or voice feedback about the five-star meal they had at a resort. As the largest forum for…

How location data accuracy leads to stronger personalization - Marketing Land

Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests. Ultimately, this observed, real-world location data is…