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5 ways companies can improve their mobile user experience - Marketing Land

…of my least favorite thing on earth to do is to enter my credit card information into a new mobile website or application. And for companies like Lyft that offer the ability to use one’s smartphone camera to capture all the necessary information, I am that much more likely to complete my setup and…

Why the local search marketplace would benefit from a super-app - Marketing Land

…out and don’t allow other searches, such as looking for what else is nearby. Partnerships with related services. Google Maps now displays Uber and Lyft prices to your destination, wait times and nearby vehicles. However, booking a vehicle requires you to leave the Map app and open the rideshare app.…

Google's Waze Trials Carpooling Service In Tel Aviv, Israel - Marketing Land

…rollout. Drivers apparently won’t be able to earn a salary from the service, making it less like more established ridesharing services such as Lyft or Uber. Riders will be asked to pay a modest sum for “the cost of gas and wear and tear on the car” according to the Reuters report.…

Twitter Rolls Out App Install & Engagement Ads Globally - Marketing Land

…install business, announced today the official global launch of its mobile app promotion suite. The ad product, in beta testing with companies such as Lyft and EA for the last six months, enables the placement of promoted tweets that link directly to the iOS and Android app stores. Twitter users who…