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What is machine learning? - MarTech Landscape

…many indicators that machine learning and more sophisticated forms of computer intelligence are dramatically changing the field, where many of the decisions that marketers used to make are increasingly being made by the platform. Of course, the machine learning-ization of computer systems extends…

Live Blog: Machine Learning Day At Google - MarTech Today

…extension, the general public — about its AI efforts, Google is hosting a special day about machine learning at its main campus in Mountain View. NOTE: See also our How Machine Learning Works, As Explained By Google article that’s now up. I’m here, and I’ll be live-blogging…

Machine learning is marketing’s future - Marketing Land

…just look at the GPS system, or drones. We’re seeing this now with marketing technologies. Machine learning has made it so that marketing automation platforms can be predictive — able to learn, think and act without explicit instructions. The result: more precise, efficient marketing that…

How Machine Learning Works, As Explained By Google - MarTech Today

…understanding of the process and parts involved with how machines — computers — learn to teach themselves to recognize objects, text, spoken words and more. Here’s my takeaway. The Parts Of Machine Learning Machine learning systems are made up of three major parts, which are:…

Amplero enlists machine learning to leverage influencer marketing - Marketing Land

…to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form networks of users. Called Influencer Optimization, the new approach identifies users with substantial networks of contacts, and then uses machine intelligence to make the least…

SSP Smaato adds machine learning for directing inventory to DSPs - Marketing Land

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the…