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2015 Mobile/Location-Based Marketing Predictions From 10 Experts - Marketing Land

…store (within 60 feet). Lisa Pearson, CMO, Bazaarvoice Context is what defines value for content in the desktop environment, and context will come to the fore in the mobile environment in 2015. Companies which provide comprehensive APIs to their services and content networks will give marketing…

The Definitive Guide To The Digital Display Ad Ecosystem - Marketing Land

…their ads ran precisely where they desired them to run, that the ads were actually seen by a human, not a piece of computer code, and that the environments they were viewed in did not contain any content that the advertisers – or their customers – would find objectionable. In addition, leading…

E-commerce To M-commerce: Millennials, Mobile And Holiday Shopping - Marketing Land

…they land on to find your “Buy” button. Conclusion Smartphones make shoppers smarter than ever, and tablets offer a rich shopping environment that is only going to increase in popularity as iPad Airs, Minis and Kindle Fires land in holiday gift boxes this season. So, understand what…

Marketing Biz: The Week Of The 900 Pound Gorilla - Marketing Land

…other Web properties,” he said. Rick Summer scores big points with me for realizing that the Facebook will have a vastly different post-IPO environment. The macro-technology trends that provided a strong tailwind for Google are simply not present for Facebook. Facebook to Debut Ad Exchange in…