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3 reasons why digital research is backwards - Marketing Land

…that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was hearing things. Twenty years ago, I worked on several of this marketer’s iconic brands, and they were rigorous adherents to a dogmatic advertising testing process. I often…

About Half Of The Top Blogs Use WordPress, Research Shows - Marketing Land

…is a WordPress-dominated world. Close to half of the top 100 blogs are using WordPress as their publishing system. That’s according to new research published today by the folks at Royal Pingdom. Pingdom used the Technorati Top 100 blogs list as its source list and found that 49 of those 100…

Apple Pay Not Yet Paying Dividends To Apple, Says Research Report - Marketing Land

A new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm says that so far, Apple Pay has been slow to take off and asserted that its use impacts just 1 percent of retail transactions in the US. There are various…