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Marketing Day: September 20, 2013 - Marketing Land

…Your Company Blog Coud Do, Search Engine People Business Issues Facebook Chases Google’s Deep Learning with New Research Group, www.technologyreview.com Content Marketing 5 Steps to Implement Content Strategy for Higher Education, www.fathomdelivers.com Copywriting, Design & Usability…

Retargeting Outperforms Online Marketing Averages On Cyber Monday - Marketing Land

…is a valuable contributor to site performance. In fact, our research shows retargeting’s contribution to overall site revenue grew by 78 percent between Cyber Monday 2010 and 2011. Modern interactive ad capabilities allow marketers to leverage technology to attribute site conversions to different…

How To Do Audience Research That Helps Focus Your Content Marketing - Marketing Land

…article do they most enjoy reading? 2. Try To Research A Cross Section Of Your Audience This mostly applies to conducting interviews where you can ask for specific personal details. However, it’s important to always be aware of whether your research is representative of your whole audience or…

3 reasons why digital research is backwards - Marketing Land

…that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was hearing things. Twenty years ago, I worked on several of this marketer’s iconic brands, and they were rigorous adherents to a dogmatic advertising testing process. I often…