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Meet Netflix, NPR, and The New York Times at MarTech

…“Chiefs” in Marketing – with Shawn Goodin, Chief Marketing Technology Officer, at JP Morgan ChasePersonalizing User Experience: Beyond A/B Testing – with Aaron Wroblewski, AI Software Engineering Manager at ZillowThe New Era of V-Commerce: What Marketers Need to Know about…

Marketing tools can be leveraged by sales teams, here's how - Marketing Land

…sales team is rarely using the content that the marketing team is creating – in fact, 90 percent of content developed for sales is never used in selling (eMarketer).Why? In most cases, sales teams don’t think the content developed by marketers speaks to their prospects in the right way, or it…

Publishers using real-time data can help their bottom line, here's how - Marketing Land

…publishers caught up to marketers on the personalization front. The evidence for using real-time data is overwhelming. And publishers who are not yet using it will be at a disadvantage.Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors…

Compare 17 top SEO tools and platforms - Marketing Land

market for SEO platforms and the considerations involved in implementing this software into your business.This 58-page report includes profiles of 17 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.Visit Digital Marketing

3 important search engines to leverage for content marketing - Marketing Land

…a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because of this, we need to think about and optimize for multiple search engines. What are the three search engines for content marketers? Google YouTube…

What is marketing automation? - MarTech Today

…businesses. The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right person at the right time. This white paper from iContact reviews the basics of marketing automation. Visit Digital Marketing Depot to download.