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Discover the 'new' new rules of marketing

…wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the themes we’ll explore in detail… The ‘new’ new rules of marketing In a recent chiefmartec post, I pondered aspects of marketing that are seemingly in opposition. Centralization and decentralization…

Branch buys TUNE’s attribution platform - Marketing Land

…app installs, as well as for mobile performance marketing. This week, Branch announced it is acquiring TUNE’s Attribution Analytics platform and team. With Branch getting its attribution platform, TUNE will focus on HasOffers, its performance marketing solution. Branch released a mobile attribution…

Exclusive: Survey shows social media poised to capture holiday ad spend - Marketing Land

…spend, as noted in our previous survey from this year. That survey focused on the appeal of the Instagram to small-to-medium business marketers. Digital marketing continues to grow its dominance over traditional media combining all digital channels, our survey found over two-thirds of ad spend this…

3 important search engines to leverage for content marketing

…a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because of this, we need to think about and optimize for multiple search engines. What are the three search engines for content marketers? Google YouTube…

The new marketing mindset

…Twitter. Marketing automation systems let us build engines to distribute content to millions (billions?) of readers, listeners and watchers. Marketers are building massive data warehouses that enable segmentation and personalization on a scale never seen before. Software has eaten marketing, whether…

Ask An SMXpert - Significant changes to local search - Marketing Land

…huge, they also provided creative approaches to dealing with the new landscape and demonstrated how you can actually thrive going forward. If your marketing has a local focus, you’ll do well to spend some serious time with this latest SMXpert installment. David Mihm Question: Does Google now…

3 attribution considerations for B2B lead generation - Marketing Land

…complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it ties the entire customer journey together at the conversion action. Attribution modeling allows marketers to measure the value of their campaigns…

Tips to troubleshoot your technical SEO

…hreflang tags, for instance, the pages may be folded into one version and show the wrong page for the locations affected. [Read the full article on Search Engine Land.] Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

How to use the power of social media to better market your online store

…it is imperative that your marketing efforts have a significant focus in the social space, too. Read on for some ways you should be using the power of social media to better market your e-commerce store today. Use social data analytics tools to target your marketing efforts more effectively When…