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3 important search engines to leverage for content marketing - Marketing Land

…a content marketing perspective, there are three search engines. Content comes in many forms — written, audio, image and video — and because of this, we need to think about and optimize for multiple search engines. What are the three search engines for content marketers? Google YouTube…

U.S. podcast ad revenue grew by 53% in 2018 - Marketing Land

…sponsorships. Combine that with audio-first technologies baked into smart speakers and cars and advertisers are realizing that podcasts are a marketing platform that is a constant companion to millions of potential customers.The report also indicates that tracked direct response ads have declined…

What is brand marketing? - Marketing Land

…company,” Musto said. Too often, today’s marketer is defined as a demand marketer, or the function of generating the demand that sales then takes and closes. At Act-On, we see the marketing discipline segmented in three key areas: Brand, Demand and Expand. “Marketing is more than just acquisition of…

Meet Netflix, NPR, and The New York Times at MarTech

…“Chiefs” in Marketing – with Shawn Goodin, Chief Marketing Technology Officer, at JP Morgan ChasePersonalizing User Experience: Beyond A/B Testing – with Aaron Wroblewski, AI Software Engineering Manager at ZillowThe New Era of V-Commerce: What Marketers Need to Know about…

3 attribution considerations for B2B lead generation - Marketing Land

…complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting multiple user touch points, and it ties the entire customer journey together at the conversion action.Attribution modeling allows marketers to measure the value of their campaigns…

Unlocking metrics that matter - Marketing Land

…goals and plugging them into the marketing stack. The key is putting a laser-focus on the brand’s values to identify and scale enthusiastic audiences that progress through a sales funnel and become customers.Consider a toothpaste marketer. Historically, those marketers were in a war for shelf space,…