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Here's how to get the most out of your marketing analytics investment - Marketing Land

…to explore what CMOs and marketing leaders can do to buck the prediction and drive stronger results for their marketing analytics investment.Our conversation, coupled with my own experience, solidified five ways CMOs can improve return on their marketing analytics investment, while also reinforcing…

Marketing analytics buyer’s guide for 2019 - Marketing Land

…significant business value for Fortune 1000 organizations. All nine solutions are tried, tested, and proven to help marketers deliver positive results against their very tangible business goals. Visit Digital Marketing Depot to download “The Marketing Analytics Buyer’s Guide 2019.”

Exploring The Cutting-Edge: Predictive Marketing Analytics - MarTech Today

Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past performances to steer the direction of new programs and predict the results. Sometimes marketers were right, and sometimes they weren’t. Enter marketing automation and the…

Taking Action on Mobile Marketing Analytics - Marketing Land

…forms of web analytics tools. Email service providers have built in analytics tools to measure conversions. Mobile marketing tools have now advanced to the point that you can leverage these same analytics strategies and apply them to your mobile marketing program. As mobile marketers, we have access…

7 Limitations Of Big Data In Marketing Analytics - Marketing Land

…others. Following is a list describing some of the limitations of user-level data and the implications for marketing analytics. 1. User Data Is Fundamentally Biased The user-level data that marketers have access to is only of individuals who have visited your owned digital properties or viewed your…

3 Refreshing Ways To Look At Marketing Analytics - Marketing Land

…of analytics have you discovered? Let us know in the comments. 3. Analytics Is Like A Scavenger Hunt Once you’ve started to explore this new world of “unalytics,” you will get very good at asking, “Where could we get more data about this?” It starts to get fun. You’re no longer a marketer struggling…