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Top 10 agency must-haves for marketing automation - Marketing Land

…Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing Depot to download “Top 10 Considerations When Selecting a Marketing Automation Platform.”

Compare 16 leading local marketing automation tools - Marketing Land

…time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts, capabilities comparisons…

Five marketing automation myths busted! - Marketing Land

…adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including: attracting, engaging and converting buyers across all marketing channels.…

MarTech Landscape: What Is Marketing Automation Software? - MarTech Today

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or a large enterprise. As digital marketing channels have evolved, so have marketing automation platforms. Ironically, by automating certain marketing

Why you should be using programmatic native ads - Marketing Land

…ads. Display is a great way to keep your brand name out there while measuring effectiveness by tracking impressions and reach. But with marketing strategies like business storytelling peaking in this age of content, advertisers should really make better use of the goldmine that is programmatic…

Marketing Day: May 16, 2013 - Marketing Land

…aiming to make it easier for brands to achieve that scale through Facebook. In a first, marketers will be […] Hashtag Bombs: How Not to Leverage Trending Hashtags When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature,…

Winning With Demand Generation & Marketing Automation - Marketing Land

…At Marketing AutomationYou can win with your marketing automation system if you can show your company, and particularly your executive team, that your marketing efforts lead to revenue. Of course, your sales team and channel partners close the business, but your role as a demand generation marketer

Compare 15 top marketing automation platforms - Marketing Land

…“B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report includes profiles of 15 leading B2B marketing automation

Get answers to your marketing automation questions - Marketing Land

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of…