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Marketing Automation

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Why you should be using programmatic native ads - Marketing Land

…ads. Display is a great way to keep your brand name out there while measuring effectiveness by tracking impressions and reach. But with marketing strategies like business storytelling peaking in this age of content, advertisers should really make better use of the goldmine that is programmatic…

Compare 16 leading local marketing automation tools - Marketing Land

…time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts, capabilities comparisons…

Marketing Day: May 16, 2013 - Marketing Land

…aiming to make it easier for brands to achieve that scale through Facebook. In a first, marketers will be […] Hashtag Bombs: How Not to Leverage Trending Hashtags When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature,…

MarTech Landscape: What Is Marketing Automation Software? - MarTech Today

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or a large enterprise. As digital marketing channels have evolved, so have marketing automation platforms. Ironically, by automating certain marketing

Five marketing automation myths busted! - Marketing Land

…adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix, including: attracting, engaging and converting buyers across all marketing channels.…