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Infographic: Which Is The Most Effective Digital Marketing Channel - Marketing Land

…Here’s the infographic: Want the infographic for yourself? You’ll find it here: [Infographic] Which Marketing Channel Gets You the Most Bang for Your Click? Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

The mobile wallet could grow up to become a real marketing channel - MarTech Today

…mobile wallet’s biggest asset: functioning as “a direct marketing channel optimized for brick and mortar experiences,” bringing together payment, rewards and discounts. But mobile wallets also contain another barely-tapped value for marketers: data. Right now, Patel said, if you use a mobile wallet…

Miss Piggy Leads The Way To A New Kind Of Marketing Channel - MarTech Today

…the Facebook Messenger app.) The conversation, powered by an intelligent chat-bot engine developed by Israeli company Imperson, points the way to marketing campaigns where fictional characters are active participants. About 6,000 responses were created for Miss Piggy, according to cofounder and CTO…

The CMO-level audit for 2017: Preview - Marketing Land

channels, and those can change rapidly as new channels emerge (think Snapchat, Pinterest and others). Frequent challenges Even companies that stay on top of emergent channels don’t always use the channels to engage their customers at the right time with the right message. And very few marketers have…

YouTube's New One Channel Design Now Live For All Publishers - Marketing Land

…says its creators that opted in early to One Channel have seen a 20 percent increase in visits to their channels and an (unspecified) increase in subscribers, too. If you’re just starting to use One Channel now because you have to, YouTube’s channel optimization tips might come in handy.

Digital Customer Service Is Becoming A Fully Realized Marketing Channel - MarTech Today

…analytics and other marketing technologies to one of the oldest realms of customer interaction doesn’t only mean the process will be faster. It also turns customer service into a more fully realized marketing channel. When marketers and vendors list digital marketing channels — email, mobile…