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Google+ Pages Get New Communication Manager Role - Marketing Land

Google+ product manager John Kilcline announced today Google+ pages now have a new Communications Manager role. According to Kilcline’s post, anyone selected as a Google+ page Communication Manager can post content, reply to Google+ page followers and use the Communities and Events features,…

For Twitter Retargeting, Communication Is Key - Marketing Land

…if you have the team in place to take advantage of real-time marketing opportunities. Social media is about relationships, and if your brand is going to leverage retargeting within Twitter, it is critical to make sure that your communication with the end user has a real purpose. Promoted tweets that…

Think global but send hyperlocal email communications - Marketing Land

…addresses for marketing purposes. As a matter of fact, according to the M3AAWG Best Communication Practices guidelines, storing IP addresses as part of proving opt-in and consent should be a requirement. The important thing to understand is that the IP address could help localize marketing efforts.…

CMOs, Keep Your Company On Track And Avoid "Communication Debt" - Marketing Land

…on the market they ultimately could add value to. This leads to low sales, which leads to lower revenue, then layoffs, and before you know it… you’re out of business because you didn’t market or communicate yourselves effectively enough to be successful. Avoid Accumulating Communication