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A New Definition For Marketing: Lessons From MyFitnessPal - Marketing Land

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they and their companies are doing to adapt in this new era of marketing. It occurred to me that I should try to be more intentional about regularly sharing some of those…

IAB Updates Digital Video In-Stream Definitions As Market Grows - Marketing Land

…digital video advertising market is expected to more than double by 2017 to $9 billion, according to eMarketer. In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for…

The Definitive Guide To Digital Brand Lift - Marketing Land

…enable marketers to best understand holistically the branding effects of their digital efforts. Brand Lift And The Purchase Funnel In a nutshell, brand lift is the increase in the achievement of the main marketing objectives of a brand advertising campaign. The term is used broadly by marketers, but…

The Definitive Guide To Pinterest For E-Commerce - Marketing Land

…it’s easy to get swept up in every shiny new marketing trend. Will the next big push be towards advertising on wearable tech, or should we devote resources towards advertising on the newest social platform? These options usually leave marketers’ heads spinning — and when we do invest in…

Simplified Hashtags With Built In Definitions Spotted In Twitter Test - Marketing Land

…a promising new Twitter test. In this test, a hashtag search in iOS showed not only the Tweets associated with the hashtag but also a brief definition. This would be a big step for getting folks to join in the conversation while also saving time in finding out what exactly is trending. The curation…

Geeking Out On Digital Ads: A Definitive History Of IAB Standards - Marketing Land

…judicious little package. In addition to feeding my inner geek, however, I love standard ad formats because they enable the scale required by brand marketers today. It’s a simple tradeoff that no one has been able to cheat — the more custom an ad program, the more expensive it is and the less…