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Marketing Day: January 8, 2013 - Marketing Land

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days? A recent post from B.L. Ochman on Ad Age took…

Seizing The Mobile Opportunity For The Holiday Season - Marketing Land

…numbers should be seen as mostly directional (as they only reflect what those users who have previously signed into Google do), search marketers can definitely look for insightful historical trends and adjust their mobile strategy accordingly. Here are some thoughts as of how you might want to slice…

Why did SAP buy Qualtrics? - Marketing Land

…it picked up identity management platform Gigya and, the previous year, marketing attribution provider Abakus. Why this matters to marketers. Since marketing tools are increasingly interoperable and integrated, large marketing clouds like SAP need to continually add differentiators that make them…

7 Things I Learned About Marketing This Year - Marketing Land

…this mean that marketers are “crossing the aisle” to learn from each other’s best practices, it means that they’re taking a more personalized approach to their interactions with the “humans” on the other end of their marketing messages. Dedicating ourselves to this broader definition of “must-haves”…

An AR Halloween pre-show invades movie theaters - Marketing Land

…doesn’t currently include ads, but Canning said his company was exploring integrated marketing for all its AR properties, such as its cannon game shooting M&Ms. Why this matters to marketers. To his knowledge, he said, these experiences and games are the first sustained AR experiences…

How to achieve the ideal state of marketing - Marketing Land

…will ever achieve the ideal state of marketing — and if someone does, it’ll last about an hour, given the dynamic nature of our industry. But the path to the ideal state, starting with the very definition of the state itself, is something that all marketers should prioritize. Establish the…

Marketing Day: February 24, 2014 - Marketing Land

…What You Can Do To Counter Google’s Squeeze on E-mail Marketing and Promotions, www.stevebrownlie.com General Internet Marketing 6 Steps to Compiling an Integrated Online Marketing Strategy, moz.com Internet Marketing Industry Chief Marketers Eye CEO, COO Roles, Ad Age Mobile Analytics Now Available…

Oops! Email Mistakes Happen - Marketing Land

Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the graphics, to the front-line associate that clicks “Send,” there is a risk of something going wrong. So, on occasion, an email makes it to the…

Leveraging Memes For Your Own Viral Marketing - Marketing Land

…know which tab of your computer is playing music. Using Memes In Your Marketing Campaigns Unfortunately, some marketers are overlooking memes as a great way to integrate popular Internet humor into their campaigns. Marketers should take advantage of them because: They are easy to create. With…

Marketing Day: March 19, 2014 - Marketing Land

…Writing An Effective Marketing Email, Koozai Help! Why Am I Not Receiving Gmail Spam Complaints?, Exact Target Meet a fashion designer who boosted sales with one simple email, myemma.com General Internet Marketing Are Robot Marketers the Future?, thepma.org Mobile/Local Marketing Burger King to Add…

Marketing Day: July 31, 2012 - Marketing Land

…www.ppchero.com General Internet Marketing Digital Marketing: Be relevant, data-driven and precise, MarketingSherpa What are 5 Digital Assets Worth Investing In?, www.jeffbullas.com Why only adaptive marketers will survive, www.imediaconnection.com Local Marketing Competing for the Holy Grail of…