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Marketing Day: September 6, 2013 - Marketing Land

Marketing How to Use Big Data in Marketing, www.ducttapemarketing.com The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models, aimClear Internet Marketing Industry G/O Digital Adds Two Key Executives to Its Management Team, blog.localatscale.com Mobile/Local Marketing

Marketing Day: December 30, 2013 - Marketing Land

…Street Journal BlackBerry CEO: Here’s our new strategy, cnbc.com Content Marketing Leading Experts Predict The Content Marketing Trends for 2014, Search Engine Journal Why Content Marketing is a Definitive Method for Success in 2014, Search Engine Watch Display & Contextual Advertising…

How martech has made ABM-at-scale possible - Marketing Land

…— using spears instead of marketing’s widely cast nets, as some have metaphorized — has been around for a while. What is relatively new is the ability to do this at scale, intelligently and automatically. When the definitive history of marketing technology is written, the creation…

Disaggregation And The Rise In Collaborative Marketing - Marketing Land

…each stage of the marketing journey. That is the very definition of “disaggregation,” which aims to increase brand power by segmenting markets into distinct groups. And marketing through collaborative software platforms is making it not only possible, but preferred. Marketing is becoming more…

Marketing Day: November 20, 2013 - Marketing Land

…Webmaster Tools Keyword Data B2B Website Pitfalls: What Is It That You Do Again? Should Subject Experience Optimization Be The New Definition Of SEO? Online Marketing News From Around The Web: Analytics Analytics Platforms: A Quick Comparison, www.stateofdigital.com Blogs & Blogging 5 Ways to…

Marketing Day: March 11, 2014 - Marketing Land

Definitions As Market Grows The digital video advertising market is expected to more than double by 2017 to $9 billion according to eMarketer. In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions”

Marketing Day: May 31, 2013 - Marketing Land

…the heels of the announcement that users could upload […] The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing…

Introducing Open Garden - Marketing Land

…Read the Definitive Guide to Open Gardens. What’s inside? The market realities driving the Open Garden movement The business outcomes Open Garden can drive The business challenges Open Garden can solve The inner workings of an Open Garden How to build your own to take the next big leap for marketing