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Marketing Biz: Bringing Order To Chaos - Marketing Land

…acquisition of indoor mapping company WifiSLAM or Planspot’s event marketing platform, the goal is the same – bring more clarity and definition to heretofore messy problems. This is … Marketing Biz. Centzy Raises $1.6M Seed Round From Cowboy Ventures, Founder Collective,…

Why Digital Attribution Is An Unsolvable Problem - Marketing Land

…mindset, not your metrics. Smart marketers understand the need to be in front of their customers as often as possible, in every way possible. Focusing on attribution distorts reality. Assigning sole credit to one particular aspect of your marketing, by definition, puts too great an emphasis on that…

Marketing Day: May 8, 2012 - Marketing Land

…the EU cookie law affect mobile marketing?, econsultancy.com Survey: 37% Used M-Wallet in Last 90 Days, www.screenwerk.com Other Items Abraham Lincoln Filed a Patent for Facebook in 1845, natestpierre.me Search Marketing Link Building A-Z Guide – Definitions & Terms, searchenginewatch.com…

3 Steps To "Persona"-lized Marketing - Marketing Land

“Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams need to have developed an alternative for the new, more personalized era of marketing. Many of the teams that we work with have decided on persona…

Marketing Day: December 4, 2013 - Marketing Land

…out-of-state retailers. The appeals stem from New York’s passing of what has become known as the “Amazon Tax,” which expands the definition of nexus to include […] Marketing Technologists Are The Secret Weapon Of Conversion Optimization I’ve been working in the conversion optimization space for over…

Marketing Day: September 13, 2012 - Marketing Land

…Online Marketing Blog The Top 10 B2B Marketing Insights from Content Marketing World, www.business2community.com Conversion Optimization 3 Steps to a Killer Conversion Rate, www.ppcassociates.com Display & Contextual Advertising Definitive TrueView YouTube Ads Guide: What Smart Marketers Need…

Marketing Day: June 4, 2013 - Marketing Land

Marketing Since it’s routine to measure return-on-investment (ROI) for online marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing