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Display Campaign Success: Looking Beyond The Click - Marketing Land

…as well. Analysts have noted that, on average, it takes 3.5 days for a customer to convert after an initial click on a paid search link. Marketing is definitely not a straight line. What does this mean? If you optimize a campaign for click conversions, you’re optimizing to influence the 300 people…

7 Principles For Making The Viewable Impression Work - Marketing Land

…Rating Council (MRC), to tackle the challenge. And tackle it they did, finally putting in market definitive guidance in mid-2014. Then things became wobbly. The collaboration and consensus that had united marketers, agencies and publishers for the past three years was put at risk of breaking down as…

Marketing Day: June 18, 2013 - Marketing Land

…All Things D Content Marketing Client Feedback: The Content Is Not Valuable, community.copypress.com Content marketing: what’s really changed for marketing?, Web Analytics World Content Repurposing: Lower Marketing Costs and Expand Reach, www.verticalmeasures.com The Definitive Guide to Writing and…

How To Set & Achieve SMART Online Marketing Goals - Marketing Land

…just as critical to ensure your investment in social media marketing (SMM) delivers an ROI. Set Realistic Goals & Keep Your Eye On The Prize If you set out into social cyberspace without a clear definition of your marketing goals and what you hope to achieve, it could be almost as detrimental…

CMOs, Keep Your Company On Track And Avoid "Communication Debt" - Marketing Land

…weren’t quite right and somehow made it up on the website, into our marketing material and ultimately into the minds of our consumers. This is communication debt, and it’s a scary thing. Most of the marketers (and definitely all of the startup lovers) reading this are familiar with the…

Google Fi, Google's New Cellphone / Wireless Service, Has Launched - Marketing Land

…in other ways (although I don’t know what they would be). Unlike Google Fiber, a Google Wireless service will have national reach on day one. It’s reach and availability will be equivalent to the reach of the Sprint and T-Mobile networks. It will work in every market by definition.

Marketing Day: July 31, 2013 - Marketing Land

…Internet Marketing Industry Coming Soon: Take Your Own Personal Data to Market, www.technologyreview.com Your Next Great Employee Could Be Your Intern, www.seerinteractive.com Mobile/Local Marketing EXCLUSIVE: UK Government to outlaw Google Glass for drivers, www.stuff.tv Market Q2 2013: Google…

Report: Parents like the Internet of Things - Marketing Land

…than a third believe these gadgets make them better parents. And the report points to a potential major marketing opportunity for companies pitching parents. Although there are many definitions of the IoT, generally speaking it describes built-in sensors and online connectivity in devices and…