85 - 96 of 1025

Marketing Definition

85 - 96 of 1025
Sort by: relevance | new-to-old |old-to-new
Previous |  Page  1 2 3 4 5 6 7  9 10  11>>  of 86 | Next

Marketing Metrics To Embrace & Ignore - Marketing Land

…every marketing initiative is to ultimately drive profit. Yet marketers continue to use metrics that are disconnected from real business outcomes to assess their own success. By relying on Marketing Qualified Leads (MQLs) or hiding behind the excuse of sales information deltas, these marketers miss…

Marketing Day: August 23, 2013 - Marketing Land

…blog.returnpath.com General Internet Marketing Internet Marketing & Teaching: One and the Same, www.seerinteractive.com Youtube Outreach Tutorial [Real Examples], www.cucumbernebula.com Mobile/Local Marketing As More Users Jump from Device to Device, Marketers Turn to Cross-Platform Campaigns,…

What’s Old Is New Again: Why Affiliate Marketing Is Growing - Marketing Land

…also led me to share my definition of what affiliate marketing really means, why it’s growing and how I believe it should be viewed. There are some consistent themes that resonate with both e-commerce companies and consumers, all at a seemingly perfect time when marketers are looking for a more…

Winning At #RealTimeMarketing On Twitter - Marketing Land

…Adobe, the complexity of the systems required to perform real-time marketing was amongst the biggest concern of brands surveyed. Image Source: Adobe Real-Time Marketing Insights Study And while the definition of real-time marketing in this particular study spanned channels beyond social and beyond…

Is Marketing A Zombie? - Marketing Land

…makes it less about marketing and more about getting to know your customers. Lead Generation. More and more these days, marketing teams are being measured on their ability to deliver leads to sales teams. This is a role classically held solely by Sales, but the borders have definitely been blurring.…

Marketing Day: August 20, 2013 - Marketing Land

…to help marketers move beyond last click attribution to better account for and optimize their media spend across all channels. Unlike the current […] The Audience is the Article: A Changing Balance of Power in Publishing Marketers are now in the business of making media. By definition, they create…

The ABE Approach To Content Marketing - Marketing Land

marketing engages consumers by using an interactive and educational approach. 2. Always Be Exceptional By now, you’re not the only one in your industry who’s seen the shift in the way consumers are making their purchase decisions. Furthermore, you’re definitely not the only one who’s begun marketing

Perfecting the pass from marketing to sales - Marketing Land

…customer and how marketing can send sales more highly qualified leads, you’ll definitely have the sales team’s attention. This situation isn’t just for the sales team’s benefit, either, because the better you understand your customer, the easier it will be to market to them.…

Survey: 87% of mobile marketers see success with location targeting - Marketing Land

…Audience insights also ranked highly. Benefits from using location-based marketing and/or advertising Personalization is a buzzword that’s frequently used in marketing discussions or collateral but without much definition. It’s not typically associated with location in people’s…