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Report: Almost Half Of Email Marketers Send Everyone The Same Email - Marketing Land

…so that marketing messages automatically adapt to screen sizes. But marketers in education are definitely on board with email, with nearly 70 percent reporting “good or excellent” returns on their email marketing investments. Fifty-seven percent of marketers intend to increase their email marketing

7 Things CMOs Need To Know About Search Engine Marketing - Marketing Land

…out brands whose message may override yours (“Save Money. Live Better” is definitely not associated with the Apple brand). So … want to go out and spend all of your marketing budget on SEM? We’re definitely not recommending that here. Rather, take stock of all the capabilities of today’s…

What Is Your Content Marketing Aiming For? 5 Goals To Consider - Marketing Land

…content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute…

Marketing Day: March 30, 2012 - Marketing Land

marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency This week’s news revolved around the growing ways in which marketers

Content Marketing And Targeting Fallacies - Marketing Land

When I conducted a substantive survey of marketers and asked them what their biggest content marketing needs were, two responses tied for first place. The first was measurement, which I’ve written about extensively, both here and in subsequent research. The other pain point is somewhat less…

Marketing Day: June 25, 2012 - Marketing Land

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Social And Mobile Bring Truly Personal Computing It’s become rather fashionable in the last year or so to talk about the post-PC era,…