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Publishing In Today's Digital, Social Reading Environment - Marketing Land

…— these can never a bad thing. Yet one strongly suspects that all this additional reading isn’t strictly confined to books and periodicals. Marketers are taking note of this growing trend toward digital content. Catalogues have become a form of e-reading that not fully distinguished from…

What Facebook's 1.15 billion cross-environment users means

…the same company that gets 1.10 billion people to log in every month from the US, Canada and Europe — markets where people are more likely to have regular access to multiple environments, even if they’re only a browser on their home computer and a different browser on their work/school/library…

Rakuten Marketing Acquires Attribution Firm DC Storm - Marketing Land

…Rakuten Marketing announced it has acquired UK-based marketing attribution firm DC Storm. DC Storm brings an attribution, measurement and reporting platform and analytics tools to Rakuten’s cadre of digital advertising services. Attribution technology is designed to help marketers understand…

Marketing Day: December 28, 2011 - Marketing Land

…across the web. From Marketing Land: Email Marketing In 2012: How To Stay Ahead Of The Pack Anyone in interactive marketing knows there’s no shortage of potential elements to focus on, but what are the key drivers of success in the current email marketing environment? Social is now an…

Swrve’s new integration gives Oracle visibility into apps - Marketing Land

…Oracle’s Marketing Cloud out-of-the-box is “blind to what users do in the app,” Swrve Senior Director of Product Marketing Alan Tam told me. Swrve focuses on app marketing — user retention, engagement, monetization and targeting. Through Eloqua, the Oracle Marketing Cloud environment for…

Marketing Day: August 8, 2012 - Marketing Land

…Search News & Information: View-Through Attribution For The Search Marketer Search Engine Land’s SMX East Conference Comes to NYC Oct. 2-4 Concepts Every B2B SEO Needs To Know In Today’s Internet Marketing Environment iOS Users To Get Enhanced Google Search App Ahead Of Most Android…

The Digital Marketing Analysis Tree: Understanding Root Causes - Marketing Land

…they possibly can How do these traits translate for the digital marketer, and how we should think about performance management of campaigns? The Data-Driven Marketer The traits, when applied to marketing, suggest a data-driven marketer tasked with performance assessment should: Try to narrow down…