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Marketing Trends

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How researching B2B influencers can deliver actionable intelligence - Marketing Land

…the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they saying, what are they reading? Doing…

Activating B2B influencers across earned, owned, shared & paid media - Marketing Land

…content.Influencer marketing for B2B companies isn’t just something you can turn on and off overnight. It requires strategy development, planning, research and a long-term investment of time and budget before you can start to see results.The brands that make influencer marketing a priority are the…

2019 Marketing Trends - Marketing Land

…exciting trends developing in the world of marketing in 2019. Improve your business outlook by taking advantage of these transformations today and stay competitive by setting the conversation as the leaders of tomorrow.Visit Digital Marketing Depot to download “2019 Marketing Trends.”

3 Account-Based Marketing trends for 2017 - Marketing Land

…impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality. Visit Digital Marketing Depot to download “ABM Trends eBook – Three must-read trends for 2017.”

5 Key Mobile Marketing Trends For 2015 - Marketing Land

…Best Buy saw several major outages on Black Friday this year due to surges in mobile web traffic. In 2015, marketers will go back to basics, ensuring that their sites are secure (see trend number one), stable and useful. This means that in many cases, they will focus on their mobile website…

Affiliate Marketing Trends For 2013 - Marketing Land

…channel will be embraced as one of the most effective ways to enter new markets. The primary reasons for this being that its pay-for-performance model represents low risk and low overhead while also providing access to local marketing experts without having to bring on full-time staff. Specifically,…

Three must-read Account-Based Marketing trends for 2017 - Marketing Land

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this ebook from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how…

Email marketing trends to expect in 2019 - Marketing Land

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point.As we head into 2019 and marketing budgets “refill,” it’s our chance to give our email programs a…

4 marketing trends you need to follow to sell to millennials - Marketing Land

…and swear by social media (63 percent follow their favorite brands on social channels). If you want to win over this lucrative market, there are four marketing trends you need to follow. 1. Rise of video Consumer video and downloads will account for over 80 percent of all internet traffic by 2020,…