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How researching B2B influencers can deliver actionable intelligence - Marketing Land

…the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they saying, what are they reading? Doing…

Activating B2B influencers across earned, owned, shared & paid media - Marketing Land

…effective for that as well. The days of creating an overwhelming amount of planned social content are over. B2B marketers must evolve the way they think about social media and content marketing. Of course, there will always be a need for lead-gen activities, planning for events, announcements and…

5 Mobile Trends Marketers Need To Know About - Marketing Land

…look at some of the key trends happening in the mobile space. In particular, these are trends that marketers should care about, especially as this channel continues to grow in both numbers and usage (see stats below). Some Key Mobile Stats Below are some stats that marketers should pay attention to.…

Three must-read Account-Based Marketing trends for 2017 - Marketing Land

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this ebook from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how…

3 Account-Based Marketing trends for 2017 - Marketing Land

…impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based data is making the dream of a unified customer experience a reality. Visit Digital Marketing Depot to download “ABM Trends eBook – Three must-read trends for 2017.”

5 Key Mobile Marketing Trends For 2015 - Marketing Land

…Best Buy saw several major outages on Black Friday this year due to surges in mobile web traffic. In 2015, marketers will go back to basics, ensuring that their sites are secure (see trend number one), stable and useful. This means that in many cases, they will focus on their mobile website…

Affiliate Marketing Trends For 2013 - Marketing Land

…channel will be embraced as one of the most effective ways to enter new markets. The primary reasons for this being that its pay-for-performance model represents low risk and low overhead while also providing access to local marketing experts without having to bring on full-time staff. Specifically,…

4 marketing trends you need to follow to sell to millennials - Marketing Land

…and swear by social media (63 percent follow their favorite brands on social channels). If you want to win over this lucrative market, there are four marketing trends you need to follow. 1. Rise of video Consumer video and downloads will account for over 80 percent of all internet traffic by 2020,…