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Year in Review: Top 10 digital marketing expert columns of 2018 - Marketing Land

…tool for branding. Here’s how to use it. by Grace Kaye published on April 9Content manager checklist: 10 things to do before you hit publish by Megan Krause published on July 23Here’s how to use custom intent audiences in your GDN campaigns by Grace Kaye published on June 29Everything a CMO needs to…

How to use influencer marketing to meet your company's goals - Marketing Land

Selena Gomez makes about $550,000 for one sponsored Instagram post, according to proprietary and public data analyzed by HopperHQ. Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere from $250K to $500K per post. For…

How to turn negative online reviews into marketing wins - Marketing Land

Reading a negative review about your company can feel like a punch to the gut. But once you get over the initial impact, there are lessons to be learned and a silver lining or two. Let’s look at all the ways you can turn a negative review into a positive thing for your business.First, let’s…

5 things you’re doing that drive your freelance writers crazy - Marketing Land

Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor, but I used to be that harried freelance writer trying to keep up with shifting project guidelines, moving deadlines and…