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Megan Krause

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Content manager checklist: 10 things to do before you hit publish - Marketing Land

Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid…

How to use influencer marketing to meet your company's goals - Marketing Land

Selena Gomez makes about $550,000 for one sponsored Instagram post, according to proprietary and public data analyzed by HopperHQ. Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere from $250K to $500K per post. For…

How to turn negative online reviews into marketing wins - Marketing Land

Reading a negative review about your company can feel like a punch to the gut. But once you get over the initial impact, there are lessons to be learned and a silver lining or two. Let’s look at all the ways you can turn a negative review into a positive thing for your business. First, let’s…

5 things you’re doing that drive your freelance writers crazy - Marketing Land

Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor, but I used to be that harried freelance writer trying to keep up with shifting project guidelines, moving deadlines and…