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Q3 Reports: Facebook continues to see significant ad spend growth - Marketing Land

…rose 47 percent and clicks increased 79 percent. In Merkle’s Q3 Digital Marketing Report, the agency said clients increased ad spend on Facebook by 63 percent year over year. With Facebook Exchange (FBX) soon shutting down, Merkle says most advertisers have reallocated FBX spend to other…

Paid search trends from Merkle's Q1 report - Marketing Land

Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing and Yahoo’s lack of mobile market share is hampering growth. Here’s a look at…

Merkle Acquires RKG To Form Largest Search Ad Agency In US - Marketing Land

…have them join the Merkle family,” said Merkle’s executive vice president and digital agency group leader Craig Dempster. According to an announcement on Merkle’s website, RKG’s expertise and penetration in retail and other key markets were a big draw for Merkle, with RKG’s…

Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion - Marketing Land

…bought a majority stake in Maryland-based digital agency Merkle. Both companies have confirmed the acquisition without providing specific financial details. Reports in The Wall Street Journal and elsewhere estimate the deal at $1.5 billion. Merkle will be the 10th member of the Dentsu Aegis Network,…

Yahoo Expands Programmatic Capabilities With New DSP Partnerships - Marketing Land

…through the DSP partners. Several agency partners are already integrate with Yahoo Programmatic Guaranteed, including Accuen, Amnet, Magna Global, Merkle and Neo@Ogilvy. Greg Williams, Co-Founder, SVP OPEN Partnerships for MediaMath said in the announcement, “By integrating with Yahoo, we are making…

The Mad Scientists of Paid Search - SMX Advanced Session Recap - Marketing Land

…world of paid search and consumer intent. Here is an overview of what they shared. Andy Taylor, Merkle Andy made five main points in his presentation: 1. Changes to exact match close variants Initially, Merkle didn’t see a huge change, but they saw click volume increases by the end of 2017. Here are…

5 reasons to keep doing mobile SEO even though ads are everywhere - Marketing Land

…than paid in bringing non-brand traffic from mobile. Merkle posted a chart in their most recent digital marketing report that shows paid search overtaking organic search as the top driver of mobile US site visits for their clients: Source: Merkle Digital Marketing Report, Q1 2016 This and other…