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Michael Brito

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Activating B2B influencers across earned, owned, shared & paid media - Marketing Land

Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them.In my first article of this series, I emphasized the 1:9:90 Model of Influence and how B2B brands can use the model…

How researching B2B influencers can deliver actionable intelligence - Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they…

Marketing Day: Facebook Ads Manager, B2B influencers & more - Marketing Land

…Land:Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options.Facebook says ‘tens of thousands’ of people opt in to take its user…

Marketing Day: Facebook to limit weapon accessory ads, CMP's and more - Marketing Land

…ad audiences to users 18 years and older. How researching B2B influencers can deliver actionable intelligence Jun 18, 2018 by Michael Brito Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Martech + Ad tech, Part 1: The tools…

Year in Review: Top 10 digital marketing expert columns of 2018 - Marketing Land

…published on June 7The science of storytelling by Peter Minnium published on Aug. 102018: The year of influencer marketing for B2B brands by Michael Brito published on May 213 brands still killing it on Facebook by Mark Traphagen published on April 17Is this the year of the influencer or the…