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Michael Brito

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How researching B2B influencers can deliver actionable intelligence - Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they…

2018: The year of influencer marketing for B2B brands - Marketing Land

Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020, according to a 2017 study from the Association of National Advertisers and PQ Media. It’s not stated how much of that investment will come from consumer or B2B brands, but it’s clear…

Marketing Day: Facebook Ads Manager, B2B influencers & more - Marketing Land

…Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Facebook says ‘tens of thousands’ of people opt in to take its user…

Marketing Day: Facebook to limit weapon accessory ads, CMP's and more - Marketing Land

…ad audiences to users 18 years and older. How researching B2B influencers can deliver actionable intelligence Jun 18, 2018 by Michael Brito Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Martech + Ad tech, Part 1: The tools…