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Use your data to make 2018 the year of good business - Marketing Land

…price should deliver corporate profits. But doing it responsibly is a must today, too. Corporate responsibility isn’t just about caring for the environment and our charity strategy (important as they are); it’s about how we behave responsibly with the trust consumers have given us with their data.…

Commerce Is Coming: Facebook To Test Shopping Within Pages - Marketing Land

…to a BuzzFeed report, Facebook is building shops within Facebook Pages — something still in a test phase. The Facebook Pages will feature micro e-commerce experiences with the entire shopping experience occurring within Facebook itself. According to the reports, the shops will appear directly…

How To Ignite Innovation in Large Agencies - Marketing Land

…it’s only when we enable and encourage them to rethink what we do and how we do it, and simultaneously provide them with a sandbox/think-tank environment to create, do we see innovation that improves our core. Google gives its employees 20% of their work week to pursue any project they believe is…

Good Morning, Twitter - Marketing Land

…clearly not liked. Of course, people aren’t normally asked to weigh-in on each and every tweet in their stream. Perhaps outside of the testing environment, people simply ignore those tweets in their stream. Or do they? Blogger Lisa Barone (@lisabarone) thinks the “good morning” tweet is often…

3 big brands that totally “get” content marketing - Marketing Land

…and also offer us all a little inspiration. Environmental Working Group Environmental Working Group is a DC-based non-profit, non-partisan organization dedicated to environmental research. Their mission is to “empower you to get to know your environment and protect your health.” That statement seems…

Marketing Day: February 28, 2012 - Marketing Land

…will include a […] Content Marketing Today: An All-Hands Enterprise It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call…

Marketing Day: Virtual reality digital ads, PPC skeptics & Twitter news - Marketing Land

…Jakober hopes to rid you of your skepticism. Data provider Acxiom opens up its turnkey marketing analytics environment May 17, 2016 by Barry Levine Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp acquisition. Report: Accuracy…

The keys to activating content across multiple channels - Marketing Land

…marketers recognize this, they are better poised to create, or curate, content from which they can derive value over longer periods of time. In an environment where marketing budgets are increasing and the pressure for CMOs to measurably drive marketing performance is becoming more imperative, it is…