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Marketers Can Now Target Facebook's 92 Million Expats - Marketing Land

…available for people from Brazil, Indonesia, China, South Africa and India. In a blog post announcing the new targeting product, Facebook said Middle East airline company Etihad Airways tested it last fall before the Indian holiday Diwali. There are 27 million Hindus on Facebook who live outside of…

IAB: Mobile Marketing Worth $5.3 Billion Globally In 2011 - Marketing Land

…Asia-Pacific region generated the largest share (35.9%) of revenues, followed by North America (25.9%) and Europe (25.9%), with Latin America and The Middle East and Africa trailing with 3.5% and 3.2% of spending, respectively. Across most geographies, mobile search marketing was the biggest revenue…

Twitter Expands Ads To 12 More Non-US Markets - Marketing Land

…Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East and Africa). In the first half of 2014 Twitter reported revenues of $503 million, of which more than 80 percent were generated via mobile devices.…

Report: 70 Percent Of Mobile Ad Revenue Coming From "Interstitials" - Marketing Land

…reported that most of the traffic on its network came from Asia, followed by the Middle East. These data to me are an indication of the regional skew of its network. It’s very unlikely that the Middle East region objectively drives 23 percent of global app traffic. There’s much more…

AdSense Announces Upcoming Changes to Terms & Conditions - Marketing Land

Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later…

Apple's iAd Makes Biggest Expansion Yet, Now Available In 95 Countries - Marketing Land

…is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia. Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands,…

Facebook Subscribe Button Announced, Will Be Launching "Soon" - Marketing Land

…button for personal pages is coming to support this further. Joanna Shields — vice president and managing director for Facebook Europe, Middle East and Africa — announced this information today at Le Web. This will allow people to promote their profile subscriptions on their websites…