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Oracle adds ad verification to its data wheelhouse by acquiring Moat - Marketing Land

Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat. Moat specializes in viewability, brand safety and detecting non-human traffic. Oracle said it will remain independent, providing analytics to brands like Nestlé and…

BrightRoll Partners With Moat To Provide Video Viewability Metrics - Marketing Land

…partnering with analytics firm Moat to provide clients with free, MRC-accredited video ad metrics. According to the announcement, Moat’s third-party data will be rolled into the BrightRoll console, offering clients unbiased and accredited ad metric tools: Moat is the first video viewability…

YouTube Opens Up To Third-Party Viewability Verification - Marketing Land

…outside measurement vendors. YouTube has approved a large number of vendors — comScore, DoubleVerify, Integral AdScience and Moat — to report ad viewability. Moat will begin reporting first, beginning early next year. Advertisers will also still be able to use Active View. The move has…

Facebook updates video ad metrics - Marketing Land

…left unplayed. The company says advertisers will soon have the option to use Moat to verify the new Video Plays metric. Already one of Facebook’s third-party measurement partners, Oracle Data Cloud’s Moat will use its own methodology to determine Facebook video ad plays. Removing 2…