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What's the trick to Story Ads that work? - Marketing Land

…Story Ads compared to Facebook.”Take advantage of Facebook’s ad toolsFor Story Ad campaigns, Foxwell recommends advertisers take advantage of the Asset Placement Customization tool in Facebook Ads Manager that lets users customize ad assets by placement within the same ad set.“For…

Pinterest acquires URX's mobile ad tech talent, not its tech

…— from mobile ad-tech company URX, the social network/visual search engine announced on Tuesday. URX sells advertisers and publishers technology that could be used to identify details of the content someone was checking out and then determine which shoppable mobile ads to show that person.…

Forecast: Yahoo's Mobile Ad Revenues To Soon Exceed Twitter - Marketing Land

…billion in mobile ad revenue for the year. Now eMarketer forecasts that the company will become the third largest mobile advertising company in the US in 2015. Accordingly it will pass Twitter, the current number three. The firm estimates that Yahoo will capture just over 3.7 percent of US mobile

Marketing Day: Periscope gets monetized, Facebook mobile ad news & more - Marketing Land

…stack and an open platform are key to marketing success. Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach Aug 31, 2016 by Tim Peterson Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load…

Maybe Google Doesn't Have A Mobile Ads Problem After All - Marketing Land

…to mobile can drag down the overall CPC even as mobile ad click costs are rising. Industry reports from several large search marketing agencies point to rising mobile CPCs, particularly in mature markets like the U.S., and to increasing mobile advertising globally, as a key driver in rising ad spend…

New Facebook Mobile Ads Help Developers Promote App Installs - Marketing Land

A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting will allow developers to promote app installations to the 543 million active Facebook mobile users. Over the past 30 days alone Facebook has sent people Google…

Twitter introduces 6-second viewable video ad bids - Marketing Land

…Brazil marketing director for Dell, who had early access to the video ad bid option. Short-form videos with the sound-off that included clear branding delivered a significantly better ad recall and message association on mobile compared to linear TV-styled videos, according to a Twitter-sponsored…